WELCOME TO ATTYR
The shoes that have already traveled thousands of miles, and will take you thousands more.
An estimated 3.2 million end-of-life tyres are produced in New Zealand each year, and an increase is expected. Of these, only 25% are currently being recycled; the remaining 21,600 metric tonnes of wasted resources will either end up in landfill, be illegally dumped, or stockpiled where they pose a fire-risk.
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- Ministry for the Environment, New Zealand
ABOUT OUR COMPANY
ATTYR was founded in 2020 by a group of students who attend Nayland College in Nelson, New Zealand, as a part of the Young Enterprise Scheme, and with the purpose of creating and selling locally-made, high-quality, sustainable footwear.
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In homage to Kenyan marathon culture, in which innovative runners would reuse car tyres to create footwear that would last them their traverses through the vast Kenyan landscape, ATTYR has developed a shoe for the active and ecologically conscious New Zealand lifestyle.
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By working together with local businesses such as Korker's Sandal Company and Jack's Tyre Nelson, ATTYR has translated original designs into a shoe with a sole made from entirely recycled car tyres and uppers made from premium-quality leather for maximum durability and comfort.
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